Education as Action

From the very beginning, part of our mission has been to raise awareness about the challenges faced by shelter animals — and the simple actions that can change their lives. While many brands focus on donations alone, we’ve made it our priority to also educate, inspire, and engage.

What We’ve Done So Far:

📢 Social Campaigns for Adoption Awareness
We regularly publish adoption-focused content on our platforms — from real stories of rescued animals to infographics about how adoption changes lives. These stories are designed to make people stop, feel, and act.

🏫 Local Outreach in Schools
This year, our team visited two primary schools in Wrocław and Leipzig to talk to children about responsible pet care, adoption vs. buying, and how even small acts of kindness can help animals in need.

🖼️ Printable Resources and Posters
We created downloadable posters, infographics, and social content packs that shelters can use freely — spreading the message further and wider.

📕 Shelterica Mini Guide to Adoption
We’re currently working on a short, illustrated digital guide that walks people through the steps of adopting a dog or cat — based on input from real shelter workers and volunteers.

“Money helps animals survive. But education? That’s what helps them find a home.”
— Shelterica Team

Why This Matters

Donations feed, warm, and heal.
But awareness educates the next generation, changes minds, and saves lives.

We’re committed to doing both.

📚 Support our mission — every product funds education and awareness initiatives →